Milk [London] – Bespoke retail installation guru’s StudioXAG have transformed the flagship Oxford Circus Topshop into a pop-up wonderland of dizzying pink decadence and fantasy. Pink pineapples and fairy lights fill a canopy of pink branches that grow into pink trees and lead upstairs into a pink surreal festive grotto. There are mannequins swinging from trees, party hats, and gift-wrapped mythical creatures.
It’s all in favour of Manchester-born designer Emma Cook’s eclectic and whimsical holiday collaboration with Topshop. The vivid installation is a perfect match to Cook’s designs: faux fur coats, metallic leggings, cashmere hoodies, deer print pyjamas, and cute mittens.
Emma Cook for Topshop
Oxford Circus, London
December 2012
